Choosing the Right Agency for Translation Services

With the arrival of technology, the face of translation services is changing. With the help of tools and technology, the way the clients communicate with the translation services are undergoing revamp.So what factors you should look at when selecting a translation service provider?Experience: The basic job of translation services is to offer correct services. Experience is very essential for deliveries, as you need to deliver the product on or prior to the promised date. You need to factor in the time the agency has been operating in the industry.Scalability: Scalability of operations is essential for any translation company. Usually clients cannot get large amount of translation done from their agencies on time, as these agencies hires just a handful of professional translators who can handle small volumes. So opt for agencies who work with large number of translators easily available for your work.Translators: Check the number of translators working with the agency. Look at their domain knowledge, as the success of the project depends on the domain knowledge. For eg., a reputed translation services agency should know Chinese to English, Spanish to English, Arabic to English and for these they should employ at least 25-30 translators. This will allow them to provide the necessary client support.Sector-specific resources: Only expert providers of translation services have these resources, they hire professionals according to their domain knowledge. For e.g. if a medical client goes to an agency, the agency should dedicate a translator having legal background or expertise, so as to provide 100% accurate as well as relevant to the sector.Diversity in translation: If a client wants to hire an agency on contract, the agency should be able to showcase diversity in translation; they should be able to offer complete solutions such as document translation, website translation etc.Technology and Tools: Tools and technology are important to offer correct translation and cut cost. For e.g during a project for a client, the main aim should be to reduce cost and offer quality work. There are tools to prevent repeat word translation thus cutting client’s cost and time.Certificate Translation: There are certain government agencies, departments, courts, embassies, universities that need certificate translated into English before acceptance and they will need a professionally certified translation agency to certify its accuracy. So when you are going as a client you have to hire an authorized and expert agency to prevent rejections.Ranking and standards: As a client you always have to check the company’s reputation in the industry. Many agencies have attractive websites and claim to provide excellent services, but cannot handle tough translation jobs. You should also check if the company has an ISO 9001 Certified company as well as DIN EN 15038 Certification, the sole standard applicable for linguistic services.With this tips, you should have no problem in selecting the right translation agency.

Astaxanthin Market Exhibiting High Growth Rate Till Forecast

According to the new market research report by IndustryARC titled “Astaxanthin Market: By Product Type (Synthetic Astaxanthin, Astaxanthin Rich Paracoccus Bacteria, Pluviallis Microalgae Astaxanthin, Aematococcus); By Form (Liquid, Dry); By Applications (Dietary Supplements, Animal Health & Aquaculture, Cosmetics, Food & Beverages, Feed); By Source (Natural, Synthetic) & Geography – (2018-2023)”, the market will be driven by the rise in health-conscious populace and exponential demand for natural food coloring agents.The Americas region holds the largest market share in the Astaxanthin Market However, Asia Pacific is estimated to have the highest growth. As the anti-ageing creams and other skin products are becoming much sought after than ever before, the usage of Astaxanthin becomes ubiquitous in this region. The key applications in this region include cosmetics and dietary supplements among others.Selected Impact Analysis Done in the Full ReportAstaxanthin is responsible for the red color in many sea creatures such as crayfish, krill, and salmon. Astaxanthin gives red color to many sea creatures such as crayfish, krill and salmon their red color.Astaxanthin has been reported in many studies for its high antioxidant and skin-friendly properties.Paracoccus Bacteria, Astaxanthin Rich Phaffia Yeast, and Synthetic Astaxanthin are predominantly used in the aquaculture sector, while the Astaxanthin derived from H. Pluvialis microalgae is the main source for human applications such as food & beverages.Excerpts on Market Growth FactorsAquaculture and Animal feed are the major applications, while Carotenoid has been used for coloring fishes and improving the texture of animals.Nutraceutical segment is anticipated to have a rapid growth during the forecast period.Astaxanthin Softgels are estimated to register an agile growth rate during the forecast period.Synthetic source will acquire a major share in the market.Natural Sources are estimated to witness a swashbuckling over the forecast period.Astaxanthin can be manufactured from natural sources. The high yield of carotenoid and low maintenance cost will drive the growth of natural sources, which in turn drives the growth of Astaxanthin.Key Players of Astaxanthin Market:Astaxanthin is an Oligopolistic in nature and dominated by limited number of key players.Koninklijke DSM N.V is one of the key players of the Astaxanthin Market. The Heerlen headquarters company which has more than 20,000 employees worldwide witnessed € 8,632 net sales and € 1,781 net profit in 2017.BASF SE is another conglomerate that earned $816 million of revenue through operations for the year 2017.In September 2014, Algatech entered into an R&D agreement with SCHOTT AG, a German company, to boost its productivity of its closed tube cultivation system.The Astaxanthin Market Report is Segmented as Indicated Below:A. By Source:1. Natural1.1 Yeast1.2 Krill/Shrimp1.3 Microalgae2. SyntheticB. By Product1. Dried Biomass/Powder2. Oil3. Soft gels4. Liquid5. OthersC. By Application1. Dietary Supplement/Nutraceuticals2. Cosmetics3. Animal health and Aquaculture4. Food & Beverages5. FeedD. by Form1. Liquid2. Dry FormE. By Geography (Covers 12 + Countries)F. By EntropyCompanies Cited/Referenced/Interviewed:1. Cyanotech Corporation2. Otsuka Pharmaceutical Co., Ltd3. Valensa International4. Fuji Chemical Industries Co., Ltd5. Divis Laboratories Ltd6. Beijing Ginko Group (BGG)7. Igene Biotechnology Inc8.Piveng Inc9.Fenchem Biotek Ltd10.Algatechnologies11. Cardax, Inc12. Supreme Biotechnologies13. Parry Nutraceuticals14.Alga Technologies15. BlueOcean NutraSciences Inc16. MicroA AS, EID Parry (India) Ltd17. Heliae Development, LLCWhat can you expect from the report?The Astaxanthin Market Report is prepared with the main agenda to cover the following 20 points:1.Market Size by Product Categories2.Market trends3.Manufacturer Landscape4.Distributor Landscape5.Pricing Analysis6.Top 10 End user Analysis7.Product Benchmarking8.Product Developments9.Mergers & Acquisition Analysis10.Patent Analysis11.Demand Analysis (By Revenue & Volume)12.Country level Analysis (15+)13.Competitor Analysis14.Market Shares Analysis15.Value Chain Analysis16.Supply Chain Analysis17.Strategic Analysis18.Current & Future Market Landscape Analysis19.Opportunity Analysis20.Revenue and Volume AnalysisFAQ:Does IndustryARC publish country, geography or application based reports in Astaxanthin Market?Yes, we do have separate reports as mentioned below:1.Americas Market for Astaxanthin (2018-2023)2.Europe Market for Astaxanthin (2018-2023)3.APAC Market for Astaxanthin (2018-2023)4.RoW Market for Astaxanthin (2018-2023)5.Natural Market for Astaxanthin (2018-2023)6.Synthetic Market for Astaxanthin (2018-2023)7.Dried Biomass/Powder Market for Astaxanthin (2018-2023)8.Oil Market for Astaxanthin (2018-2023)9.Soft gels Market for Astaxanthin (2018-2023)10.Liquid Market for Astaxanthin (2018-2023)11.Dietary Supplement/Nutraceuticals Market for Astaxanthin (2018-2023)12.Cosmetics Market for Astaxanthin (2018-2023)13.Animal health and Aquaculture Market for Astaxanthin (2018-2023)14.Food & Beverages Market for Astaxanthin (2018-2023)15.Feed Market for Astaxanthin (2018-2023)16.Liquid Market for Astaxanthin (2018-2023)17.Dry Form Market for Astaxanthin (2018-2023)Does IndustryARC customize these reports and charge additionally for limited customization?Yes, we can customize the report by extracting data from our database of reports and annual subscription databases. We can provide the following free customization:1.Increase the level of data in application or end user industry.2.Increase the number of countries in geography chapter.3.Find out market shares for other smaller companies or companies which are of interest to you.4.Company profiles can be requested based on your interest.5.Patent analysis, pricing, product analysis, product benchmarking, value and supply chain analysis can be requested for a country or end use segment.Access Report: other major customizations can be discussed with our team, we can provide a separate quote based on your requirement. You can drop in an e-mail to [email protected] to discuss more about our consulting services.

The Relation Between a Brand and Brand Elements

It is in human psychology to stand out in a crowd, to have a unique persona built around one’s self and to carve out an own niche. This desire of identity is reflected in a number of activities we carry out in the business world. I’m particularly referring to marketing a brand making it sell. But is that all there is to it? Do marketers simply brand a product and dish it out to retailers? There is a far more intricate and complex assembly of crucial and tactical tasks involved.Branding may be defined as a mode of communicating to the customers the special feeling or an image of a product that a manufacturer intends. Thus, coming into being of a new brand almost instantaneously initiates another thought process – how to make it known amongst the public and in what manner should that be done. A brand alone is just a name in it self. Of course, that name to a certain extent is representative of the product’s traits in one way or the other but we need more descriptors or enhancements to amplify and bring up the brand to a more recognizable level – one that registers effectively in the mind of a consumer, with a differential impression. This is where the ‘Brand Elements’ come in to play. Brand elements essentially consist of visually or verbally distinct information that identifies and differentiates a product or service by utilizing constituents such as names, logos, symbols, characters, slogans, and packaging. These elements may also include the jingle of a certain ad. All of these essentials basically compound the brand with an image that consumers form in their minds and then react towards that specific brand based on what they have perceived about it.At this point then, we, on a preliminary basis can inspect the connection between the above mentioned elements and the brand itself. Figuratively, we can connote a brand with a person or an individual with unique or rather inimitable traits and the brand elements can represent the ‘aura’ around that person. As personality traits define a person, in a similar fashion the brand elements ‘introduce’ or more appropriately put, create awareness about the brand.”Brand Awareness influences the formation and strength of the associations that make up the brand image” (Source: Keller, K.L (2008). Strategic Brand Management: Prentice-Hall)”To underscore the verity that there exists a very potent connection between the brand and the brand elements and that the brand is greatly influenced by the nature of combination of those elements, it would be best to aid my discussion with examples, namely TV ads. Here the core concept of this essay can be elaborated by two Television commercials that make use of different elements to embellish the brand with a unique image.Emirates Airlines – “Keep Discovering” Campaign (Search this on YouTube)”Emirates’ biggest ever advertising campaign, ‘Keep discovering’, was launched at the Global Corporate Communications conference in Autumn 2002 and quickly rolled out to our key territories and across pan-European, Arab, African and Asian media”The whole idea of the ad employs a very simple theme but it’s one that has a certain magical effect to it. It begins with two men looking out of their hotel room when one suddenly notices the snowfall outside and tells his friend about it. From there on, the very ambient and beautiful sounding Emirates trademark jingle softly picks up as the two friends rush downstairs, through the reception and then out the main exit of the hotel ending up in the street with the snow falling. Both look up with smiling faces with an excited expression and then throw a little snow at each other after which there is a fade out and the tagline “When was the last time you did something for the first time?” appears and fades into the closing scene where the camera is placed in the waiting lounge of the airport focused at the window while a child runs towards it to have a closer view of the jet outside.Before parsing and analyzing the brand elements used in this ad and relating them to the brand, I want you to move along with a preemptive notion that Emirates Airlines has tried to position their brand in a very decent, sophisticated and rather distinctive manner taking an emotion-based approach. Through out the commercial, you do not see any cabin crew, planes flying through the clouds or Air traffic Control centers – all of these would have been the conventional elements. Emirates chose it not to be this way instead they went for a metaphor-driven and a little unorthodox approach. The way the two friends look out the window, run outside and play with the snow evokes a strong feeling of nostalgia – as if perhaps they were reminded of an old childhood memory, a memory of being somewhere maybe. Then the tagline “When was the last time you did something for the first time?” further reinforces that percept of having done something memorable, something special at some place, some point in time and here Emirates implicitly implies “let us take you back there again” which calls to one’s mind a unique significance. This significance was denoted by the entire environment of the commercial; the hotel, the street and the snowfall. Places, memories, nostalgia are the emotions portrayed here. Such emotions may be stirred up in the mind of a person who travels a lot to different destinations and as traveling is Emirates’ business, they have creatively tied these emotions to themselves and essentially represented their brand in that context. This ad campaign was called “Keep Discovering” which is the slogan of Emirates Airlines. At the end of the commercial, even the slogan is highlighted very gently as the child runs to the window anxiously observing the airplane that slowly taxies across the tarmac. Finally, the lovely soundtrack of the commercial complements the entire theme with the way the guitar chords softly progress and then the enigmatic, stretched vocal note sung while the tagline is displayed. At the end, the dramatic piano notes play and fade out delicately – an unusual amalgamation of the elements that gives Emirates Airlines an image of grandeur and dignity and that is how they intend customers to remember them.Intel Core 2 Duo – “Multiply” Campaign (Search this on YouTube)Intel Corporation announced its Core 2 Duo processors in 2006 accompanied by the ad campaign which they called “Multiply”. This title was chosen to highlight the processor’s capability to handle multiple tasks at a time hence multiplying the performance output. The campaign was produced by the ad agency, Mckann Erickson.The ad starts with the opening caption “It’s time to multiply” and then the actor appears with multiple copies of him all dancing to the music very briskly. Then the following captions appear and change to the next one “Multiply your intensity”, “Multiply your computing power”, “Multiply your possibilities” and finally in the end “Introducing Intel Core 2 Duo Processors” followed by the tagline “The world’s best processors” also read aloud by the background voice over.Intel has tried to create an active, new age and upbeat image of its Brand with this commercial. The dancing characters and their well-pronounced energetic moves basically stress on the dynamism and speed of modern computing – features that Intel has integrated into the Core 2 Duo Brand. The multiple copies of the same 2 actors all following a different dance pattern and appearing at the same time symbolically represent the ability of Core 2 Duo processors to manage multiple computational tasks simultaneously with speed. Then the tagline “The world’s best processors” (which seems to be rather simplistic) tries to position Intel’s Core 2 Duo brand second to none.Brands undergo the process of evolution continuous change. Everything needs to be updated and kept up with the flow of time and modernization. A T.V commercial with all its elements that worked in the 80′s will not be effective or altogether useful today at all. Compare the 1984 Apple Macintosh commercial (YouTube) with the Intel Core 2 Duo ad and there will be a stark difference. Today the Macintosh commercial with all its elements (especially, the running female athlete with the old hair-do) is considered old fashioned.Brand elements can therefore direct the audience’s attention to a specific or set of specific characteristics that Brand managers want their brand to be attributed with. The method engaged in choosing and using the elements is directly contingent upon the image intended to be associated. These elements may also reflect the corporate culture that prevails within the workplace. To highlight this fact, consider only the logos of the two popular icons in the I.T. industry; Google and IBM. Google designed its logo in a very lively and vibrant colors which aside from many other things, depicts the relaxed and casual work environment at their offices. IBM’s logo on the other hand appears in a characteristic blue color with a bold and strong typeface which projects its relatively sober and to an extent, formal office culture. Even in most of their ads, one can see men dressed in suits with ties on sometimes around corporate office structures (such as buildings, cubicles etc).So conclusively, a brand can have its meaning and purpose portrayed through the elements that it incorporates in its advertisements. The selection of these elements is basically contingent upon the way brand managers want consumers to perceive or understand the purpose of their product. If properly harnessed, these elements can get the message across to wider audiences and thus create extensive awareness about the brand.